At the 42nd session of the General Conference in November 2023, October 17 was proclaimed International Day of Intangible Cultural Heritage. UNESCO encourages states, communities, and cultural institutions worldwide to organize events and activities throughout October, highlight living heritage, and raise awareness about the importance of the Convention.
The observance of this international day was initiated at the proposal of the Director of the Tivat Museums and Galleries, in cooperation with the "Drago Milović" Elementary School and intangible cultural heritage expert Saša Srećković.
This interactive educational workshop will bring together stakeholders from the education and cultural sectors to explore the principles of the Convention, its operational mechanisms, and its significance in the contemporary preservation of cultural heritage. Through presentations, case studies, group discussions, and practical activities, participants will gain insight into safeguarding measures that respect community ownership while ensuring the vitality of heritage within changing social, economic, and environmental contexts, as well as fostering community empowerment.
The lecture and workshop will create a platform for dialogue and networking among cultural actors, educators, institutions, and representatives of decision-makers, while also highlighting the role of sustainable development in line with the UN Sustainable Development Goals.
Saša Srećković, a UNESCO facilitator (Serbia), will deliver a lecture on the 2003 Convention, covering its definitions, scope, and approaches to safeguarding; Igor Lazarević, curator of the ethnographic collection, and Dražen Jovanović, curator of the maritime collection at the Tivat Museum and Gallery, will discuss elements of an ethnographic and maritime nature; journalist Mašo Čekić will speak about the long-standing festival honoring *žućenica* (wild chicory) and other elements of intangible heritage from the Tivat area, as well as present elements identified through ongoing work and collaboration with the local community, groups, and individuals.
The interactive educational art workshop will be attended by primary school students—specifically 8th and 9th graders from "Drago Milović" Primary School—along with museum representatives Sofija Jelovac and Đorđe Klakor. Museum educator Zoran Kruta will lead the interactive educational art workshop.





